Brands
via People Interactive
via Lean Design
via EXELSIA
via Weber Shandwick
via Lean Design
via Icon Group
via Interbrand
via Icon Group
via ui/deation
via IDEE CORPORATE
via Studio nacht
via Plan.NET
Teams
Founder / Creative Director
• Present
Freelance SENIOR art director
Freelance SENIOR art director
Freelance art director
Freelance SENIOR Visual Designer
2021
Freelance Visual Designer
Founder / Service Designer
Graphic Designer / Photo Assistant
Freelance art director
Freelance art director
2017
Founder / Creative Director
Freelance art director
Web Designer / Trainee
Workflow
Concept
Every project starts with deep immersion. Understanding the brand, users, and market context before any creative decisions are made.
This phase challenges assumptions, uncovers hidden insights, and asks the uncomfortable questions that others skip. It’s about identifying the strategic foundation that drives everything else.
#Milanote
#Miro
#figjam
#figma-slides
#notion
#claude
#chat-gpt
Design
With the concept in place, design work focuses on grids, typography, color, imagery, and hierarchy – building systems that are not only visually compelling but also functional and scaleable.
Good design provides orientation, creates rhythm, and evokes emotion – especially when it feels effortless.
#Figma
#magicpath
#rive
#play
#Indesign
#Midjourney
#visual-electric
Development
Bringing design to life means understanding the technologies that power it. Modern front-end development – from HTML and CSS to JavaScript frameworks like React – ensures design decisions align with technical realities.
Development shapes the final user experience by bringing aesthetics, logic, and functionality together.
#React
#Vercel
#github
#Framer
#Webflow
#Shopify
#Supabase
#Cursor
#Claude-Code
Marketing
Digital products only make an impact when they reach the right audience. Marketing isn't an afterthought, it's embedded early as part of the overall product and brand experience.
Telling your story at the right moments creates experiences that resonate authentically with your audience
#google-analytics
#Hubspot
#buffer
#typeform
#figma-buzz
#n8n
General Info
Alex is a digital designer and art director based in Cologne and Munich, working across brand, UX/UI and product. His process blends concept, craft and code – creating experiences that are thoughtful, clear and technically grounded.
With more than 15 years of freelance and agency experience, he moves fluently between design systems, prototyping and implementation. He believes good design doesn’t stop at the last screen – it extends into real-world narratives, behaviors and interactions.
For inquiries: