Alex G. Fischer

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About Alex

About Alex

General Info

Alex is a digital designer and art director based in Cologne and Munich, working across brand, UX/UI and product. His process blends concept, craft and code – creating experiences that are thoughtful, clear and technically grounded.

With more than 15 years of freelance and agency experience, he moves fluently between design systems, prototyping and implementation. He believes good design doesn’t stop at the last screen – it extends into real-world narratives, behaviors and interactions.

Services

Art Direction

Branding

Copywriting

Photography

User Experience

Interface Design

Web Design

Development

Art direction provides the creative compass for any project. It defines the visual language, sets the tone across all media, and ensures consistency from concept to execution. By bridging strategic thinking with a refined sense of aesthetics, it aligns brand values with visual impact.

Services

Art Direction

Branding

Copywriting

Photography

User Experience

Interface Design

Web Design

Development

Art direction provides the creative compass for any project. It defines the visual language, sets the tone across all media, and ensures consistency from concept to execution. By bridging strategic thinking with a refined sense of aesthetics, it aligns brand values with visual impact.

Services

Art Direction

Branding

Copywriting

Photography

User Experience

Interface Design

Web Design

Development

Art direction provides the creative compass for any project. It defines the visual language, sets the tone across all media, and ensures consistency from concept to execution. By bridging strategic thinking with a refined sense of aesthetics, it aligns brand values with visual impact.

Services

Art Direction

Branding

Copywriting

Photography

User Experience

Interface Design

Web Design

Development

Art direction provides the creative compass for any project. It defines the visual language, sets the tone across all media, and ensures consistency from concept to execution. By bridging strategic thinking with a refined sense of aesthetics, it aligns brand values with visual impact.

Workflow

Concept

Every project starts with deep immersion. Understanding the brand, users, and market context before any creative decisions are made.

This phase challenges assumptions, uncovers hidden insights, and asks the uncomfortable questions that others skip. It’s about identifying the strategic foundation that drives everything else.

#Milanote
#Miro
#figjam
#figma-slides
#notion
#claude
#chat-gpt

Design

With the concept in place, design work focuses on grids, typography, color, imagery, and hierarchy – building systems that are not only visually compelling but also functional and scaleable.

Good design provides orientation, creates rhythm, and evokes emotion – especially when it feels effortless.

#Figma
#magicpath
#rive
#play
#Indesign
#Midjourney
#visual-electric

Development

Bringing design to life means understanding the technologies that power it. Modern front-end development – from HTML and CSS to JavaScript frameworks like React – ensures design decisions align with technical realities.

Development shapes the final user experience by bringing aesthetics, logic, and functionality together.

#React
#Vercel
#github
#Framer
#Webflow
#Shopify
#Supabase
#Cursor
#Claude-Code

Marketing

Digital products only make an impact when they reach the right audience. Marketing isn't an afterthought, it's embedded early as part of the overall product and brand experience.

Telling your story at the right moments creates experiences that resonate authentically with your audience

#google-analytics
#Hubspot
#buffer
#typeform
#figma-buzz
#n8n

Teams

Studio Nacht

Founder / Creative Director
• Present
Freelance SENIOR art director
2016 – 2025
2016-25
Freelance SENIOR art director
2020 – 2024
2020–24
Freelance SENIOR Interface Designer

Freelance Interface Designer

2021 – 2022
2021–22
Freelance art director
2017 – 2022
2017–22
Freelance SENIOR Visual Designer
2021
Freelance Visual Designer
2018 – 2020
2018–20

Trayls

Founder / Service Designer
2018 – 2020
2018–20
Graphic Designer / Photo Assistant
2009 – 2020
2009–20
Freelance art director
2016 – 2019
2016–19
Freelance art director
2017

EXELSIA

Founder / Creative Director
2012 – 2017
2012–17
Freelance art director
2015 – 2016
2015–16
Web Designer / Trainee
2007 – 2009
2007–09

© 2025 Alex G. Fischer. All rights reserved.

© 2025 Alex G. Fischer

© 2025 Alex G. Fischer. All rights reserved.

© 2025 Alex G. Fischer. All rights reserved.